Tourismo Playbooks
Blogging that inspires travel
A Practical Guide to Creating Blog Content That Drives Discovery, Bookings & Community Engagement
Tourismo Campaigns
Business Improvement Engagement Campaign Package
Contesting
Content Creation
Audience Building
Support Campaigns
Increased Exposure
Strengthen Your Business Community
Engage local businesses, drive visitor traffic, and showcase your district with a fully managed downtown engagement campaign. This package combines partner onboarding, in-app rewards, seasonal activations, and robust reporting to create measurable impact for your BIA and its members.
Key Benefits
Better Engagement for Partners
Give local businesses the tools and incentives to keep their listings, promotions, and events fresh and visible.Year-Round or Seasonal Activation
Create evergreen offerings, seasonal reward menus, or campaign-aligned activations that keep your downtown lively and top-of-mind.Stronger Content Quality
Encourage partners to update their profiles with high-quality images, events, and stories that strengthen your district’s brand.Proven Impact with Data
Provide automated reporting on check-ins, redemptions, and foot traffic to showcase measurable results to stakeholders and funders.
What You Get
Kickoff Planning Session
A collaborative session to align on campaign goals, partner engagement needs, and rollout strategy.
Partner Onboarding & Engagement
Outreach, training, and support for businesses to manage their listings, join challenges, and activate rewards.
Campaign Setup & Launch
In-app challenges, discounts, or points-based programs configured, tested, and launched to drive visits and purchases.
Creative Assets
A full set of promotional materials including posters, QR codes, and digital graphics to maximize awareness.
Seasonal Contest or Event Tie-In
Optional activations (e.g. “Dine Out,” “Car-Free Day”) to create buzz and capture valuable engagement data.
Performance Reporting
Automated analytics reports showing traffic, check-ins, redemptions, and partner-level insights, with strategic recommendations for next steps.
Price: ?
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Tourismo Playbooks
The ultimate guide to great travel contests
Contests provide a compelling reason for users to sign up for your mailing list, follow your social media accounts, or download your travel app. learn how to run a great contest in this FREE guide.
Related Campaigns
Rewards Program (with Partner Redemption)
Create a powerful connection between your app users and business partners with redeemable in-app rewards.
Partner Engagement
Contesting
Audience Building
Quarterly Newsletter
Keep locals informed and capture visitors' attention year-round with a quarterly newsletter
Content Creation
Email
Themed Trail
Connect visitors with local businesses and hidden gems with an interactive themed trail.
Partner Engagement
Content Creation
Authentic Storytelling
Monthly Newsletter Campaign
Nurture first-time visitors and keep locals informed with a monthly newsletter for your destination.
Content Creation
Email
Survey Contest
Motivate travellers to explore deeper while gathering actionable audience insights with a Survey Contest.
Featured
Visitor Engagement
Contesting
Research & Strategy
Audience Building
Custom Culinary Marketing Campaigns
Bespoke storytelling campaigns that showcase your destination’s culinary identity and amplify reach across trusted food tourism channels.
Audience Building
Creative Audit & Ideation
Feeling stuck? We'll work with you to find your next great marketing initiative.
Research & Strategy
Blog Series | 12 Month
Keep visitors and locals engaged and informed with a monthly blog post series.
Website
Content Creation
Food & Beverage Trail Development
Design and launch a culinary tourism trail that connects visitors to your region’s authentic food, drink, and agritourism experiences.
Authentic Storytelling
App Activation
Create your own branded and interactive mobile app experience.
Infrastructure
Content Creation
Partner & Stakeholder Onboarding
Get your destination's stakeholders and partners excited and onboarded onto your Tourismo platform.
Partner Engagement
Email
Poster Campaign
Professionally designed posters with QR code tracking to drive offline audiences into measurable digital engagement.
Content Creation
Advertising
Website Tune-Up
Refresh and optimize your website with data-driven updates that improve navigation, performance, and alignment with your goals.
Website
Content Creation
Research & Strategy
WordPress Integration
Supercharge your website and automate your processes with our WordPress Integration package.
Featured
Website
Infrastructure
Themed Video Package
The Themed Video Package delivers high-impact, story-driven content with a cinematic hero video, social reels, and professional photography captured over 2–3 days on location.
Content Creation
Authentic Storytelling
Passport Campaign
Encourage visitors to dive deeper into your destination with a digital passport campaign.
Featured
Visitor Engagement
Contesting
Audience Building
Socials Package
Elevate your paid media with custom-designed ads optimized for every platform and built to drive results.
Content Creation
Advertising
Wearable Swag Package
Boost your campaign with high-quality branded swag like hats, shirts, and totes, designed, produced, and delivered by our team.
Advertising
Audience Building
Responsible Travel Campaigns
Produce campaigns emphasizing place-based storytelling that prioritize stewardship, reciprocity, and local impact.
Visitor Engagement
Content Creation
Advertising
Visitor Education
Paid Passport Campaign
Launch a passport-style campaign for your destination where users earn real life rewards.
Visitor Engagement
Contesting
Audience Building
Physical Rewards Program
Things are hard. connect with our logistics team to design and implement a physical rewards program without all the hassles of inventory and pack and ship.
Contesting
Sub‑Brand Development Package
Develop a unique sub‑brand with custom logos, imagery, and design elements to make your next campaign unforgettable.
Content Creation
Strategy
Rewards Program (with Online Redemption)
Boost visitor engagement by adding an e-commerce store to your mobile app where users can redeem points for discounts.
Featured
Website
Visitor Engagement
Contesting
Audience Building
CIPR 3-Month PR Standup Campaign
A hybrid PR sprint that blends strategy and media execution to rapidly build your brand presence in just 90 days.
Audience Building
Prize Package Coordination
Attract more participants with a curated prize package, fully coordinated by our team for seamless execution and maximum impact.
Partner Engagement
Audience Building
Visitor's Pledge Campaign
Encourage responsible travel and community alignment through a visitor-facing pledge campaign.
Featured
Visitor Engagement
Visitor Education
Responsible Travel
Audience Building
Photo Contest
Everybody wants their 15 minutes of fame. Photo contests are a proven way to generate UGC and increase engagement. connect with a contest expert or check out the playbook to get your local contest off the ground!
Visitor Engagement
Special Event Blast!
Do you have an event in your community that you want to boost up? Work with our expert team to roll out a campaign across socials, email and paid advertising that aligns with your brand and drives ticket sales for your partner event.
Visitor Engagement
Advertising
App Launch Campaign
Kick your app off with a bang! Check out the play book for self serve tips, or connect with a marketing expert to help get your app in traveller's hands.
Advertising
Widget Activation
Increase your reach, and empower your community with an outreach campaign to enrich their website with your widget.
Partner Engagement