Get access to the resources and support you need to deliver impactful tourism campaigns in way less time. Pick a campaign package, get connected with tourism experts, and let your dedicated Tourismo team handle the rest. 

In case you didn’t know, Tourismo is closely related to The Number — a 21-year old agency in Victoria, BC with deep ties to the tourism industry. We’ve served hundreds of tourism industry clients over the years. The experience we’re lucky enough to have built is deep. 

But we’ve always known the agency-model isn’t 

 the right fit for every scenario or tourism organization. 

Those years of experience informed the creation of Tourismo. With Tourismo, our objective has always been to transform how tourism development, stewardship, marketing and expertise is accessed, packaged, and delivered

Today, we’re over the moon to announce a solution to “tourism industry marketing woes” that’s been years in the making: 



While there are exceptions, the current state of working with most agencies to build and deliver tourism campaigns is — well — pretty grim. 

To simply get started with an agency to build a campaign requires valuable time and money spent on administrative overhead and RFPs. 

 get off the ground, more often than not we see tourism organizations having to manage a patchwork of contractors and then being left with a massive planning document that the already busy tourism organization has to execute. 

The reality is that traditional agency models are slow and expensive. But even worse, old school agency models leave a good chunk of that campaign execution work up to the one person who needs that support the most — the client! 

Time and again we’ve seen promising tourism organizations invest in ambitious projects, only to fail getting them off to ground due to a lack of capacity, and onerous project requirements. 

We believe (and know) that tourism can be a force for good. We know from experience that for that to be true, the every tourism organization at any size or scale needs a fighting chance go build and deliver campaigns that drive real impact and growth. 

With Tourismo Campaigns, we’re empowering tourism organizations with accessible, impactful, and measurable marketing solutions that free them from outdated processes and accelerate their path to success. 

In as little as 24 hours, any tourism organization can access the expertise and support they need to plan and deliver a destination-growing campaign. 

No RFPs. No weird gatekeeping of know-how. No retainers. 

Campaigns reimagines the way tourism marketing gets done. 

From start to finish, Tourismo Campaigns let 

 tourism organization access world-class tourism marketing expertise while receiving start to finish support — no contractor wrangling or lengthy RFPs required. 

Pick from a Menu of Pre-Packaged Solutions


Any DMO or tourism organization using the Tourismo platform can select from a menu of standardized campaign packages including themed trails, digital ad campaigns, content creation, and social media strategies. Each package is built and informed from real industry experience. Deliverables, outlines, and costs are clearly outlined (aka: no more surprises, ever!)

Any interested organization simply “inquires now” via the Tourismo Campaign marketplace. After inquiring, you’ll get connected directly to a dedicated account manager to define needs, scope, and suggest the best “campaign recipe” (or, a combination of tactics). 

Get Connected with the Right Partners for the Job 


Whether you’re a “one person DMO” or part of a growing org, you’ve got a lot going on! To help you save time and avoid endless contractor wrangling, your account manager will connect you to the right partners to make your campaign as successful as possible including photographers, designers, influencers, subject matter experts, and more. 

Save Time with Seamless Project Management


Once your campaign is planned, your dedicated partners carry out the work for you, coordinated by Tourismo’s internal project managers. Clients can opt for different levels of support or bring on recognized partners to reduce management fees.

Access Consolidated Reporting & Delivery


Everything from creative assets to campaign results is managed and reported through the Tourismo platform, eliminating manual processes that usually take hours or even full-time employees. Campaign outcomes are delivered with transparent metrics and a clear record of impact.


Why This All Matters for Tourism Organizations

Tourismo Campaigns create real, measurable value for tourism organizations of all sizes:

By eliminating the cumbersome agency procurement process and offering standardized yet customizable packages, organizations dramatically reduce admin and overhead (and avoid the risk of overpaying for bloated, one-size-fits-all services).

Your organization can now easily tap into a team of industry experts (IE: photographers, writers, digital marketers, and strategic consultants) without the gamble of random freelancers or the markup of traditional agencies.

Campaigns deliver finished, implemented work (and not just plans or reports) ready to launch and measure. Tourism organizations gain true last-mile delivery: instead of just having a great idea or strategy, you’ll see it executed and producing tangible results.

Standardized campaign packages allow for true apples-to-apples comparisons on pricing, deliverables, and results, erasing doubt and risks regarding budgeting, timelines, or planning.

Supports the Mission of Tourism for Good


Every campaign empowers destinations to not just market themselves, but grow thoughtfully, efficiently, and sustainably — because the wrong agency commitment can potentially ruin a promising, growing tourism organzation. 

Let’s Usher in a New Era of Tourism Marketing

It sounds like a cliche, but Tourismo Campaigns represents a huge step for tourism marketing. With Campaigns, we’re blending the best of agency expertise with the efficiency and transparency of a modern platform or SaaS platform (software as a service). Whether you’re a large city with a complex development plan or a small destination launching a new trail, Campaigns give you the tools, team, and technology you need to succeed.

The days of endless RFPs, unclear deliverables, and administrative headaches are coming to an end. With Tourismo Campaigns, tourism organizations can effortlessly access a lower risk and more impactful model for tourism marketing. 

Take a look. We'd love to hear your thoughts. 

Introducing Tourismo Campaigns 

Tourismo produced a cinematic video campaign for the BC Farmers’ Market Trail, highlighting sustainability and local food with the call-to-action “Taste BC Like Never Before.”

For the BC Farmers’ Market Trail, Tourismo produced a 

 that highlights the trail’s focus on sustainability, local food, and community connection. This one-minute cinematic piece, paired with short-form social reels and photography, encouraged travelers to explore the trail under the rallying call: 

Watch our cinematic feature showcasing the project between Tourismo and the BC Farmers’ Market Trail.


The BC Farmers’ Market Trail partnered with Tourismo to launch a themed video campaign designed to inspire travel to local markets while showcasing sustainable transportation options like biking and bus travel. Over multiple days and locations, we captured authentic stories featuring models, high-quality videography, and professional editing. The result was a compelling visual campaign that positioned the Trail as a destination for both taste and sustainability.

The BC Farmers’ Market Trail needed a way to:

Showcase its sustainability values in an engaging way

Drive awareness and visitation across multiple communities

Provide partners with versatile, professional video and photo assets

Deliver a strong, unified message across digital channels

 – A one-minute cinematic feature showcasing multiple markets, sustainable transport, and community connections.

 – Optimized snippets designed for Instagram, Facebook, and digital ads.

 – A suite of stills capturing markets, models, and regional highlights for use across promotional channels.

 – Multi-day filming across diverse market locations, with models and professional production teams to ensure premium-quality content.

 – From storyboarding and shot lists to post-production editing and delivery.

 The narrative video connected sustainability with culinary discovery, making the Trail more than just a directory—it became a movement.

 The package provided the Trail with a content library usable across social, web, and advertising.

 call-to-action gave audiences a clear reason to explore, increasing both awareness and intent to visit.

 This campaign framework can be replicated by other destinations looking for story-driven, multi-location video content.

BC Farmers Market Themed Video Case Study

How hidden content uncovered a long-standing visitor engagement opportunity for Travel Drumheller. 

Firmly at the core of Alberta’s Canadian Badlands, Drumheller is known internationally for its prehistoric history. For the majority of folks, that history manifests itself as the Royal Tyrrell Museum — a massively acclaimed destination that draws dinosaur enthusiast (AKA: pretty much everyone) from across the globe.

While Royal Tyrrell rightfully shines as a major travel destination, the adjacent town of Drumheller naturally sees a percentage of that traffic by sheer proximity. But 

 knew they could drive even more traffic by providing a richer, more interactive travel experience that truly made the most of the town’s quirky culture, unique history, and distinct geography.


Drumheller has long stood as a tourism hotspot in Alberta. But with an attraction as globally recognized as the Royal Tyrrell Museum, any destination would face the issue of tourists making the trip to see the museum, only to promptly leave the region directly afterwards. 

A lack of geographical dispersion of tourist traffic outwards from the Royal Tyrrell Museum meant that local cafes, retail shops, and attractions in Drumheller’s core weren’t seeing economic benefit of the high volumes of traffic generated by the museum. 

The incentive or outright roadmap for exploring outwards from the Royal Tyrrell Museum into Drumheller simply did not exist at the scale it should. 

But, thankfully, Drumheller possessed the 

 thing to thread together an experience that would do exactly that: delightfully retro and locally cherished concrete dinosaurs.

Blazing the Dino Trail with Hidden Content

These statues had the potential to be more than mere set pieces—they could become the connective tissue between Drumheller’s heritage and its economic future.

For decades, around 150 concrete statues of dinosaurs have been scattered across Drumheller. Charming, retro, and bristling with character, they’ve been a longstanding point of interest and hometown quirky-pride for decades. There had been attempts at creating a memorable experience involving these statues in the past, but Travel Drumheller knew a more interactive and engaging experience was waiting to be found… 

Travel Drumheller teamed up with Tourismo to transform this latent potential into a town-wide interactive experience. The centrepiece was a soon to be released, self-guided itinerary — The Dino Trail — guiding visitors on a statue to statue journey via the Travel Drumheller website. 

But while a point-to-point itinerary would, in itself, be a significant upgrade, Travel Drumheller’s vision was to create a digital scavenger hunt where visitors could actually 

 with each dinosaur. To do this, they created dedicated QR codes to place at each dinosaur. When a visitor scans any of those codes, they’ll unlock unique animated content — a short animated video with a narrated story that tells the story of that specific dinosaur. 

This new structure transformed the statues into a cohesive, interactive, and rewarding journey around Drumheller. Of course, the trail’s vision is not 

 to connect a series of dinosaur statues — it is, critically, to drive more revenue across Drumheller’s many small businesses in the downtown core. 

On one hand, the very nature of the trail does exactly that. By increasing foot traffic in the downtown core, that very foot traffic became more likely to visit adjacent small businesses. But in order to budge visitors towards stand-out businesses in the community, the online trail features restaurants, shops and activities beside the Dinos that are perfect for a family lunch, afternoon break or souvenir trip.

The Dino Trail’s “in the moment” interactivity came together quickly — but Travel Drumheller wanted to offer visitors with a 

 that they could cherish after the trip's end. While a competition points-based system was briefly discussed, Travel Drumheller instead opted to continue with the “hidden content” theme (but, this time, in physical form). 

If any visitor scans all twelve QR codes across Drumheller, they’ll get invited to pick up a Dino Trail themed colouring book from the Travel Drumheller visitor centre. Easy to execute, it’s a physical rewards program that further incentivizes exploration — and prompts post-trip advocacy and word of mouth. 

The best part? Creating and executing The Dino Trail took way less time than expected. Building a 

 took the Travel Drumheller team took only a few hours, while developing interactive QR codes and a physical rewards program came together in just a few weeks. 

Charming, engaging, and purpose-built to encourage geographic dispersion, The Dino Trail combined quick-to-execute visitor engagement tactics to raise awareness and drive traffic to Drumheller’s bustling downtown core in a radically new way.

While select components of The Dino Trail were simple to execute solely from the Tourismo platform, Travel Drumheller teamed up with Tourismo’s creative services team to make the experience a truly special one. 

Working with Tourismo’s preferred creative collaborators, they took an active role in shaping the creative-side of the experience to reflect the Trail’s broader vision (and the Travel Drumheller brand). The team crafted original animations, authored children’s stories, and designed the coloring book—all elements of the engagement that became both the digital and physical rewards for participation. 

For Travel Drumheller, that was a game-changer. Because, like any destination marketing organization, limited time and resources can make executing even the best plan difficult. Instead, Travel Drumheller were able to simply contribute to the ideation phase, create engagements in the platform, and let Tourismo handle the rest. 

The result is a fully realized visitor engagement campaign that combines a handful of forward-looking marketing tactics proven to drive impact: themed trails, hidden content, and a physical rewards program.

The Dino Trail is a recent but critical campaign in evolving Drumheller’s tourism landscape and destination potential. What were once background curiosities became creative, engaging focal points for engagement, traffic, and revenue. The campaign is a prime example of a destination using what they already have, and further leaning into the elements of their local character to raise awareness and drive impact. The Dino Trail was not just about boosting numbers; it was about deepening connections—to stories, places, businesses, and memories that might have been overlooked. Drumheller’s quirky dinosaurs now anchor a visitor experience that is distinctly theirs.

A Jurassic Jaunt | Travel Drumheller & Tourismo

 to highlight the abundance of wineries, breweries, and local food experiences along the trail. The design balances photography with bold, on-brand messaging, making it perfect for social feeds and stories where travelers are looking for inspiration.

Alberta Ale Trail – Merchandise Advertising

For the Alberta Ale Trail, we produced a 

 promoting new summer apparel. The creative highlights the products front and center, while staying true to the brand’s identity, giving breweries and partners eye-catching content to push through their channels.

BC Farmers’ Market Trail – App Promotion

promote the BC Farmers’ Market Trail app

. With a strong call to action (“Download the app”), it ties into the digital passport program, encouraging users to explore local markets and unlock rewards. The creative ensures clarity, immediacy, and a direct link between brand engagement and downloads.

Canada’s Badlands – Itinerary Inspiration

For Canada’s Badlands, the campaign centered on 

. Using striking visuals and bold typography, the creative drove awareness of three curated travel routes. Designed for both organic and paid social, this content helped inspire locals and visitors to plan their next trip.

 focused on regenerative travel storytelling. The creative connects people emotionally to the brand’s mission while offering a clear action: subscribe to the newsletter. This simple but powerful execution helps build a long-term audience.

Social Campaign Case Study

The Alberta Ale Trail partnered with Tourismo to launch the 

 in Southern Alberta — a curated digital itinerary and gamified in-app experience designed to drive visitors to breweries and local ice cream shops. By pairing craft beer with ice cream, the campaign engaged both locals and visitors with a playful, seasonal activity that supported small businesses and showcased the region.

The goal was to create a campaign that would:

Increase visitor dispersion across Southern Alberta

Encourage exploration of multiple local businesses

Offer an engaging activity that stood out during the summer season

Tourismo delivered a fully managed passport campaign, from partner outreach to creative asset design and in-app challenge setup.

 – A gamified route encouraging participants to visit breweries and ice cream shops across the region

 – Visitors earned rewards for completing check-ins and activities at participating businesses

 – Campaign graphics, QR codes, and promotional materials designed for consistency across digital and physical touchpoints

 – Breweries and ice cream shops were spotlighted in the passport, giving them valuable exposure to new customers

 – Post-campaign analytics delivered clear insights into engagement, visits, and partner impact

A curated digital itinerary that blends Alberta Ale Trail breweries with local ice cream shops. This app-based passport guided participants through Southern Alberta, encouraging exploration one pint and one scoop at a time.

Within the passport, visitors discovered a mapped route highlighting participating partners. Each stop included location details, photos, and check-in functionality, making it simple to navigate and giving breweries and ice cream shops valuable visibility.

Participants checked in at stops directly through the app, unlocking rewards while engaging with local businesses. These interactive challenges turned exploration into a fun, goal-driven experience that boosted partner foot traffic.

 successfully drove foot traffic to partner businesses, boosted regional awareness, and reinforced the Ale Trail brand as a fun, community-driven initiative. Visitors had a new incentive to explore, local businesses gained exposure, and the destination saw measurable increases in participation.

 A fun excuse to discover new breweries and ice cream shops

 Increased exposure and foot traffic from engaged audiences

 Tangible results from a creative campaign that dispersed visitors across multiple locations

The Ice Cream Ale Trail Passport

The Alberta Ale Trail partnered with Tourismo to launch a Poster Campaign designed to boost awareness and drive engagement towards the new app at breweries across Alberta. By combining professional design with targeted placement, the campaign put the Ale Trail brand directly in front of craft beer lovers where they gather most. Each poster featured a dynamic QR code, linking visitors and locals to a direct download call-to-action, while providing valuable insights into campaign performance.

The Alberta Ale Trail wanted to strengthen its presence at partnering breweries while encouraging visitors and locals to explore more of the province’s craft beer destinations. The goal was to create eye-catching materials that would not only raise brand visibility but also connect craft beer lovers to the Alberta Ale Trail app.

Tourismo developed a custom poster package tailored to the Alberta Ale Trail brand.
Key elements included:

 – Bold, on-brand creative designed to stand out in busy taprooms and brewery spaces.

 – 200 posters were printed and shipped either directly to breweries or to their destination marketing offices for further distribution.

 – Each poster included a scannable QR code pointing users to the Alberta Ale Trail App page and promoting downloads. This campaign included over 50 unique locations, for both physical and digital posters.

 – From creative planning to shipping logistics, Tourismo handled the entire rollout.

 – QR scan data provided ongoing insights into engagement and reach.

Poster 1: You’re on the Alberta Ale Trail

Placed inside breweries to capture audiences at the source, this poster encouraged visitors to download the Alberta Ale Trail app and engage with challenges, contests, and giveaways through a dynamic QR code.

 Posters placed in partner breweries ensured Alberta Ale Trail branding was front-and-centre with its core audience.

 QR code scans promoted app downloads and could be tracked by number of scans per location.

 Partner breweries received promotion and more awareness of the Trail, strengthening the Ale Trail’s relationship with stakeholders.

 The framework can be replicated seasonally or across new campaigns with fresh poster designs and updated QR destinations.

The Alberta Ale Trail Poster Campaign

Re:BC partnered with Tourismo to launch a newsletter campaign that highlights regenerative travel, sustainable events, and community stories from across British Columbia. By combining seasonal storytelling with actionable calls to action, the newsletter keeps Re:BC’s audience engaged and informed while driving readers back to their website and events calendar.

Re:BC needed a way to regularly engage their community around regenerative tourism. Their goals were to:

Stay top-of-mind with locals and visitors

Promote sustainable travel practices and upcoming events

Provide a consistent platform to highlight partners and communities

Manage newsletter production without straining internal capacity

Tourismo managed the end-to-end newsletter campaign, ensuring consistent delivery and professional execution.

 Co-created a content calendar to align with seasonal campaigns and events.

 Each edition featured a main theme (such as “Re-education on Regeneration”), upcoming events, and community highlights.

 Integrated calls-to-action for event sign-ups, partner features, and social sharing.

 Monthly reporting provided insights into open rates, click-throughs, and top-performing content.

 Subscribers received engaging updates that positioned Re:BC as a trusted source for sustainable travel inspiration.

 Local organizations and events gained visibility, driving new participation and engagement.

 Regular touchpoints strengthened Re:BC’s voice as a leader in regenerative tourism.

 The campaign framework works equally well for monthly and quarterly sends, giving flexibility to grow as the audience expands.


The inaugural Re:BC newsletter featuring a lead story on regenerative travel, a lineup of upcoming events, and a community spotlight on the Southern Gulf Islands.

Re:BC Newsletter Campaign

The BC Farmers Market Trail partnered with Tourismo to launch a Rewards Program that turned app engagement into real-world rewards. Visitors earned points by completing challenges and checking in at participating farmers markets, then redeemed them for exclusive merchandise through a branded online store.

The team wanted to increase repeat visits, reward participation in the Farmers Market Trail Passport, and strengthen brand loyalty with meaningful perks, while keeping fulfillment simple across a large regional campaign.

Tourismo built a branded WooCommerce redemption store, integrated with the Farmers Market Trail Passport app. Users earned points in the app by completing challenges and check-ins, and redeemed them online for custom rewards including BC Farmers Market Trail Veggie Socks and West Coast Seeds Insect Beneficial Blend. Automated redemption rules and reporting streamlined the entire experience.

Users access the Rewards Market directly from the app. With one click, they’re taken to the online store where they can browse and redeem rewards.


BC Farmers Market Trail custom veggie socks, a branded reward, available for 3,000 points.

West Coast Seeds Insect Beneficial Blend, a unique reward option connecting local food and sustainability, available for 2,000 points.

The program drove strong engagement, with hundreds of redemptions in the first cycle. Rewards connected to the market’s values—like branded merchandise and garden-friendly seed packs—deepened user connection, while the store setup created a scalable model for future offerings.

BC Farmers Market Rewards Program Campaign (with Online Redemption)

Tourismo

How gamification helped entice BC Ale Trail Visitors back for a second round. 

Perfectly Paired | The BC Ale Trail + Tourismo

Few platforms better capture the phrase “right idea at the right time” than the BC Ale Trail.

as the craft beer movement was shifting from niche to mainstream, the BC Ale Trail is the brainchild of the BC Craft Brewers Guild. 

Providing newbies and established brew sommeliers alike an engaging, insider’s itinerary for the absolute best BC beer, the BC Craft Brewers Guild’s vision was to deliver region-changing value for breweries, consumers, and communities alike.
That vision was a prescient one — in just a few years, the BC Ale Trail platform hit a staggering 26,000 users. 

From timing to awareness to an established audience, the BC Ale Trail had all the right ingredients assembled to become one of the all-time greats in the beverage sector. 

But despite those early successes, trouble was brewing…


The BC Ale Trail platform was struggling to re-engage their massive audience 

A simplistic app frustrated users and burdened breweries with upkeep and admin

Audience decay and poor retention was quickly accelerating

As early as 2022, BC Ale Trail saw a problem. Despite establishing a huge audience, re-engaging and retaining audiences proved a big problem. 
Seeking a solution to benefit consumers and breweries alike, the BC Craft Brewers Guild worked with external developers to create a simple BC Ale Trail app. Audiences were awarded points for repeat check-ins that they could redeem for brews, swag, or events — it felt like a no-brainer solution. 

The problem? That “app” was rudimentary to the point of user frustration with limited functionality resulting in massive churn (basically, a glorified spreadsheet). So, not exactly engaging.

Meanwhile, a handful of sneaky brew lovers began gaming the system by“checking in” at multiple breweries by driving by at all hours of the day, and gobbling up points. Incentive to cheat was high; incentive to revisit breweries was unmoved.  

It was bad times for the breweries, too. Since the app wasn’t integrated with the BC Ale Trail platform, breweries were required to manually update key details across two platforms resulting in errors, dated information, and frustration at every level. 
The takeaway? 

With little change in retention and re-engagement, the golden taps of opportunity for the BC Ale Trail were drying up — fast. 


Tourismo's engagement toolkit made it simple for the BC Ale Trail team to coordinate and distribute weekly pub quizzes 

Breweries enjoyed a massive bump in marketing and awareness, attracting first-time and returning brew lovers alike 

Growth Through Riddles | Engagement Toolkit + Gamification

Despite hiccups (a lot of them), the BC Ale Trail 

 seeing some traction from the gamification introduced with their initial app. A new app was needed — no question. While that was a critical component, the BC Ale Trail team knew it wouldn't be a silver bullet. 

With a new app live, the BC Ale Trail needed to build on the initial engagement and signal they saw from their previous app. To entice visitors back for a second (and third, and fourth) round, they used Tourismo’s engagement toolkit to create and distribute 

most tried and true brewery event in existence: the pub quiz. 
But one-off quiz nights weren’t going to move the needle — they needed a solution that every brewery along the way could engage with. 

Using the Tourismo platform, the BC Ale Trail team made it easy for breweries to get involved and drive engagement. 

1) The BC Ale Trail team creates weekly pub quizzes directly in the Tourismo platform

2) The BC Ale Trail distributes trivia questions and details to breweries via Tourismo 

3) Breweries embed trivia details on their website, send push notifications, and use provided assets to spread the word on social media

4) Breweries retarget past visitors via push notifications in the BC Ale Trail app.

5) Customers get rewarded points for checking-in during specific times and for every correct answer submitted (and, of course, some really good times).

20% increase in engagement (daily check-ins)  

10k app downloads with 6k notifications enabled 

Simple to organize and distribute, weekly pub quizzes represented a game-changer for the BC Ale Trail platform. Audiences were flowing back to breweries along the trail, millions of points were accrued, and the BC Ale Trail had officially found their second wind. 

The BC Ale Trail now had a centralized tool to collaborate with and engage breweries 

With easy to use analytics and automated updates, breweries could see the BC Ale Trail impact 

Key metrics: 8% increase in time in app   

Making the Case for Another Round | Collaboration + Analytics

Beverage sectors similar to the BC Ale Trail get it: not every brewery thinks of themselves as a driving force for tourism from the get-go. But that buy-in from constituents matters — platforms like BC Ale Trail are only as good as the effort and engagement of the breweries along for the ride.

Constituent buy-in was a key component of The BC Ale Trail from the very beginning. Conferences, podcast appearances, brewery visits, and tons else were all core activities that all paid off. But while that’s great for getting breweries onto the platform, the BC Ale Trail team needed a way to maintain that momentum and encourage further engagement. 

That’s where two core elements of Tourismo came in: in-depth analytics and automated updates.

Case Studies

Featured

Perfectly Paired | The BC Ale Trail & Tourismo

Connecting the Spots | Savour Alberta & Tourismo