Destination Development

Visitor Feedback Flywheel

The Visitor Feedback Flywheel uses quick QR code surveys to capture what visitors love, what gets in their way and what could make their visit better—while the experience is still fresh.

Visitor Feedback Flywheel

Know what visitors think while they’re still there

What delighted them? What was harder than it should have been? What would make them stay longer or come back?

The Visitor Feedback Flywheel helps you find out in the moment. Visitors scan a QR code in your destination and complete a short survey about their experience. Their responses give your team timely insights to spot opportunities, address friction, and make decisions grounded in what visitors are actually experiencing.

Key Benefits

  • Hear from visitors in the moment. QR code surveys capture feedback while the experience is fresh, giving you a clearer picture of what’s working and what needs attention.
  • Hear from more than the loudest voices. Make it easy for visitors to share their experience while they’re in your destination, including the small delights and frustrations they might never post about online.
  • Make decisions with timely data. See patterns in visitor responses as they come in, so your team can act on emerging needs and opportunities.
  • Show partners what visitors value. Share insights with local businesses and stakeholders to improve experiences across your destination.
PRICING

Clear scope, clear investment.

Experience Passport

Starting at $15,000*

*CAD plus applicable taxes, token costs may apply

  • Kickoff
  • We confirm your destination, key locations and survey goals.
  • Survey setup
  • We build a short, branded visitor survey on your tourismo platform, with an optional prize draw.
  • QR collateral
  • We design and deliver QR code table toppers, plaques or posters, with one code per location.
  • Deployment
  • You place the collateral at your chosen spots. We give you a placement guide and staff talking points.
  • Capture and routing
  • Visitors scan, answer a few quick questions, then go to leave a Google review. Every response is saved as first-party data in your platform.
  • Insights
  • You get a live sentiment dashboard and a summary of patterns, friction points and opportunities to share with partners.

Ready to grow your visitor economy?

Tell us what you’re working toward, and we’ll help you find the right combination of technology and expertise.