tourismo Digital Readiness Program

Stronger digital skills. Stronger local businesses.

Your region has experiences worth discovering. Help the businesses behind them reach more travellers and make booking easier. The tourismo Digital Readiness Program gives your organization a structured way to support operators, with guidance they can put into practice.

Delivered by tourismo and Junction Consulting and endorsed by the Tourism Industry Association of Canada (TIAC), this 12-week program combines assessments, personalized AI-powered coaching and human support. Bring businesses together to build skills, apply what they learn and measure their progress.

Key Benefits

• Give every operator a clear starting point. Identify individual strengths and gaps so businesses know where to focus.
• Turn learning into action. Help operators apply recommendations to their own businesses throughout the course.
• Build capacity across your region. Support a group of businesses through one coordinated program.
• See the progress. Use assessments and reassessments to document improvements.
• Prepare for what’s next. Help operators adapt to AI-powered discovery and changing traveller expectations.

What the course covers

Six connected areas help operators strengthen their online presence:

• Discoverability
• Conversion & Bookability
• Content & Storytelling
• Reputation & Trust
• Data, Performance & Security
• AI & Future Readiness

What you get

A 12-week regional cohort. Virtual delivery for up to 25 operators, with spring and fall intake windows.

Personalized assessments and coaching. Foundational Digital Readiness and AI Readiness scores, tailored coaching reports and human support.

Guided learning and progress reviews. Structured curriculum, a week-six reassessment and a final assessment at week 12, plus kickoff, interim and wrap-up webinars.

Tools for your organization. Six months’ access to Junction’s SCAN and tourismo’s Destination Intelligence.

Take the next step toward Digital Tourism READI™

TIAC endorses the tourismo Digital Readiness Program and recommends it as your business works toward the assessment and verification necessary to achieve the Digital Tourism READI™ designation.

READI™ benefits are included with TIAC membership. Non-members pay a $200 CAD annual stamp and directory fee to TIAC.

Clear scope, clear investment.

2026 cohort: $17,500 CAD

2027 cohort: $20,000 CAD

Includes up to 25 operators. TIAC members receive 5% off. Additional operators and in-person delivery are available at an extra cost.

Prices exclude applicable taxes.

Bring digital readiness to your region.

Let’s talk about your operators, your goals and the next available cohort.